Starbucks Is Courting Millennials With $10 Coffee at Its New Reserve Bars — Fortune

Me and my friends drink a lot of coffee so this caught my eye. I’m not sure why but this kinda shit makes me feel like it’s the end of the world. witZ.

Starbucks co-founder Howard Schultz’s plan to build a new prestige brand is a bet that moving upscale can raise the profile of the world’s largest coffee brand with millennials like Megan Sauers. Schultz in April will step down as chief executive to focus on building 1,000 new “Reserve” brand stores. Over time there also will…

via Starbucks Is Courting Millennials With $10 Coffee at Its New Reserve Bars — Fortune

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